| June |
|
 |
Contact NSN for your new promo kit (1-800-525-4514) |
|
Select your production staff |
|
Select your location |
|
Select your tellers |
|
Submit your Tellabration! Sign-Up Sheet to NSN |
|
| July |
|
Send letters of confirmation to tellers |
| August |
|
|
Meet with your public relations person to lay out publicity plans |
|
Call the lifestyles-section editor at your local newspaper and discuss doing a color
Sunday-section cover article |
|
Set date for Kickoff meeting |
|
| September |
|
|
Get tickets printed |
|
Get flyers printed |
|
Meet with the person doing the sound system; check to be sure it works |
|
Do mailing (if you plan to do one) |
|
| October--first week... |
|
|
Contact local radio and TV talk shows about arranging interviews |
|
Schedule a Tellabration kickoff |
|
| October--second week... |
|
|
Confirm story selection with tellers |
|
Distribute tickets to ticket sellers |
|
The first newspaper article should appear in local paper |
|
| October--third week... |
|
Send calendar-of-events listings to newspapers, cable and local TV stations, and radio
stations |
| October--fourth week... |
|
Meet with persons in charge of decorations and refreshments at the TELLABRATION! site |
| November--first week... |
|
Deliver major press releases |
| November--second week... |
|
|
Ticket broker contacts staff regarding status of ticket sales |
|
Craft your program--decide on order of tellers |
|
Information for the program insert should be in the hands of the person responsible for
it |
|
If you're using an emcee, write a tight script |
|
Refreshment chairman should remind people who have signed up to help |
|
Line up ushers, ticket sellers, some one in the parking lot to point the way (if you
have already done this, verify) |
|
| The week of
Tellabration!... |
|
|
Ask the ticket broker to check in with you and give an update on ticket sales every day
or so |
|
Follow through on news interviews that have been lined up for you or a member of your
production staff to do. |
|
Check on programs to confirm they've been put together |
|
| Count down...Friday (or the day before
Tellabration!) |
|
|
Decorate and set up the tables for refreshments (if possible) |
|
Check on signage |
|
Be sure there are tables for tickets, tapes, or other promotional materials |
|
Be sure the programs are ready and at the site |
|
| Saturday (or the day of
Tellabration!)... |
|
One co-producer should make sure the following are in place and that everything is
running smoothly:
|
ticket sales |
|
ushers and other facilitators |
|
refreshments |
One co-producer should be in charge of the behind-the-scene
technicalities:
|
lighting |
|
sound system and microphones |
If the tellers aren't program-listed according to when they are
to perform, be sure to tell each one when he/she is to
perform. |
| After
you relax (but before you lose the excitement) |
|
Complete your Tellabration survey and return it to
NSN along with your materials, photos, and mementos for the
Tellabration! archives. |
|
|
